The agreement covers the men’s first football team, the basketball team and the handball team. As part of the deal, the EgyptAir logo will appear on the front of the handball team’s jerseys during official matches.
Multi-Section Partnership
Under the terms of the sponsorship, EgyptAir becomes the exclusive official airline for three of Barcelona’s professional sections. The partnership restores an exclusive airline relationship that the club had been without since Qatar Airways ended its association in 2017.
Marc Bruix, FC Barcelona’s Director of Global Sponsorships, described the collaboration as a natural step in the club’s international expansion. He highlighted the opportunity to strengthen the Barça brand’s presence among supporters in the Middle East and Africa, regions where the club already enjoys a substantial fan base.
Statements from Both Parties
Captain Ahmed Adel, President of EgyptAir Holding Company, called the agreement an unprecedented achievement in the history of the national airline. He noted that the partnership brings together EgyptAir’s 95-year history with Barcelona’s position as a global sporting leader, opening new avenues to connect with football fans worldwide.
Barcelona stated that the deal forms part of EgyptAir’s broader plan to expand its fleet and international route network, while also reflecting the airline’s commitment to improving services and delivering a superior travel experience.
Commercial Significance
Spanish media reports indicate that the agreement is worth more than four million euros annually for the club. The partnership provides Barcelona with a significant commercial partner in a key category while giving EgyptAir prominent visibility across multiple high-profile teams.
The handball section, one of the most successful in European club sport, will carry the most visible branding element through the front-of-shirt placement. The basketball team is also included under the exclusive official airline designation.
Expanding Reach
For Barcelona, the partnership supports ongoing efforts to broaden the global reach of the Barça brand and connect with new markets. For EgyptAir, association with one of the world’s most recognised multi-sport clubs offers an elevated international platform.
The three-season duration provides both organisations with a stable framework for collaboration through the 2028/29 campaign. Further activation details are expected as the partnership is rolled out across the relevant teams and commercial channels.
The announcement marks a notable addition to Barcelona’s portfolio of global partners and re-establishes an exclusive airline relationship for the club’s leading professional sides.